About Course
What Will You Learn?
- Internet
- Laptop
- Webcam
Course Content
WHAT IS A DIGITAL MARKETING PLATFORM? The use of technology in modern marketing allows for a full analysis of a marketing campaign's overall performance, as well as the development of future strategies and decisions. Breaking down a digital marketing platform into its two parts: digital marketing and digital business platforms is the best method to characterize it.
What is Digital Marketing? Any marketing strategy that makes use of the internet and online media via linked devices such as mobile phones, personal computers, or the Internet of Things is referred to as digital marketing (IoT). Search engines, social media, applications, email, and websites are all common tools for disseminating a brand message in digital marketing. As customers go down the sales funnel, digital marketing increasingly focuses on reaching them with increasingly conversion-oriented communications across different platforms. In a perfect world, marketing teams would be able to track how each of these messages and/or channels contributes to achieving their end goal.
Examples of Digital Marketing Assets In short, a digital marketing asset is any tool that you use online. Here are a few of the more common examples: • Social Media Profiles
• Website
• Images and Video Content
• Blog Posts and eBooks
• Reviews and Customer Testimonials
• Branded Logos, Images, or Icons
Why is Digital Marketing Important? In 2019, spending on digital marketing overtook investment on traditional marketing for the first time in history. This is owing to the fact that clients are increasingly turning to online sources for information. As a result of the expanding use of technology, digital marketing platforms have become increasingly significant in the field of digital marketing. Technology breakthroughs such as AI and machine learning give marketers with the marketing technology, they need to contact customers on digital devices at the right time, in contrast to traditional marketing tactics that must be planned and positioned far in advance. Platforms like Facebook, Instagram, Tik Tok, and blogs have suddenly taken over the digital marketing arena. Consider the following: • The world has 7.7 billion people and 4.4 billion people use the internet
• Nearly 30 percent of consumers would rather interact with brands via social channels versus going to a store. Organizations must be present across digital channels and devices in order to compete. This isn't to say that offline channels should be completely neglected. An omnichannel presence, which mixes analog and digital features, is the ideal method to meet consumer demands.
8 Types of Digital Marketing Strategies with Examples
Social Media Marketing Platforms
Influencer Marketing
Search Engine Optimization (SEO) Marketing
Email Marketing
Mobile Marketing
How Mobile Marketing Works?
Content Marketing
Pay-per-click (PPC)
Five reasons you might want to add it to your online strategy
Affiliate Marketing
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